BOA Founder

Marketing executive, board director and speaker with decades of award-winning global experience, Christal has led brand strategy, digital content strategy, and partnerships on a global scale, for iconic brands like Fairmont Hotels, Mercedes-Benz, Loews Hotels and Air Canada Media.

What sets Christal apart is her ability to identify which experts are truly worth the investment.

Having worked alongside the best subject matter experts globally, she knows what world class expertise looks like—and what doesn’t.

She understands where digital marketing is headed and how top brands dominate through strategy, content, and partnerships.

Christal has leveraged all of this global experience to fuel BOA’s service offering and network of top-tier advisors, ensuring members gain access to only the most effective, results-driven insights and connections.

Your Brand Strategist

Brand consultant, writer, and speaker who specializes in clarifying and communicating your value strategically, Stephania helps uncover your unique value proposition and refine your brand to elevate your professional presence and influence.

Bringing years of expertise in articulating women’s professional stories, Stephania was Co-CEO and Head of Media at Women of Influence—amplifying the voices of hundreds of successful women and growing the WOI community 20x before securing its acquisition in 2022. Previously, as an equity-owner and Editorial Director of Sweetspot, a leader in women’s digital media, she helped drive the brand’s growth to acquisition by Rogers.

With a deep understanding of both strategy and storytelling for women, Stephania is uniquely equippedto help BOA members articulate their own narratives with clarity and impact.

Your PR Strategist

A PR veteran with 25+ years of experience, Candice Best has led strategic campaigns for consumer and lifestyle brands, entrepreneurs, and entertainment personalities across North America. After launching her boutique agency, BEST PR, in 2006, Candice went on to serve as President of a leading Canadian travel and tourism PR firm, where she shaped media strategy for top airlines, tourism boards, and hospitality brands.

As a key advisor at BOA, Candice aims to strategically build your personal brand in the media and turn visibility into long-term influence. Her focus at BOA is on helping women position themselves as thought leaders and use PR as a tool to support career pivots, business growth, and legacy building.

Your Media Trainer & Strategist

Senior political advisor, experienced campaign manager and frequent media political commentator, Lindsay brings unparalleled expertise in navigating complex political and media landscapes with over a decade of senior experience at Queen’s Park—including roles as Manager of Regional Desks in the Office of the Premier of Ontario and Chief of Staff to both the Minister of Economic Development and Trade and the Minister of Natural Resources.

As a key advisor at BOA, Lindsay advises you how to navigate high-pressure media interviews, tackle tough questions, and master crisis communications. Her focus at BOA is on training women how to leverage media opportunities for their own strategic growth and long-term career advancement.