Meet The Founder
Christal Agostino
The Strategist Behind Iconic Global Media Brands
Previously Publisher of Air Canada’s enRoute media, marketing executive, board director and speaker with award-winning global expertise, Christal has led brand, digital content and partnership strategy on a global scale, for iconic brands.
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Having worked alongside the best subject matter experts globally, she knows what world class expertise looks like—and what doesn’t. She understands where digital marketing is headed and how top brands dominate through strategy, content, and partnerships.
Armed with an MBA specialized in International Luxury Brand Marketing, Christal has been the strategic force behind brand & digital platform launches for Loews Hotels, Air Canada enRoute Media (in her role as Publisher), Visit The County (in her role as Board Director and Chair), Mercedes-Benz Canada & more. Her portfolio of work extends beyond these roles, helping iconic brands such as BombardierBusiness Jets, Lindt Chocolate, L’Oreal (and many more!) connect meaningfully with their global audiences.
In her global role leading brand development through brand partnerships for Fairmont Raffles Hotels International, Christal has crafted and executed exceptional brand programs tailored for the world’s most influential and discerning audiences. Her work spans creating bespoke scents with Le Labo’s founders in the South of France to curating immersive musical journeys with Universal Music Group at the iconic Abbey Road Studios in London and the Peace Hotel in Shanghai. She has also orchestrated exclusive wellness experiences in L.A. with Reebok led by CrossFit World Champions and designed high-impact influencer events at the legendary Plaza Hotel in New York.
Christal has leveraged this global experience to fuel BOA’s media offering and bring stories to audiences from top-tier strategy & operations experts, ensuring audiences gain access to only the most effective, results-driven insights and knowledge.
A recognized Forte Fellow and one of the Cannes Lions Creative Academy’s Top 30-under-30 Marketers, Christal is also an experienced speaker and workshop facilitator on personal brand strategy, marketing strategy, and women in leadership topics and has been featured in the Financial Post, Women of Influence, National Post, and The Globe & Mail.
Her luxury expertise was honed in Paris, where she specialized her MBA in International Luxury Brand Management and learned from industry leaders from the LVMH Group.
Christal brings years of Board Director experience through her roles as Chair and Board Director for Visit The County, Prince Edward County’s Destination Marketing & Management Organization (DMMO). She also served on the Queen’s University Smith Full-Time MBA Advisory Board, shaping the future of business education and mentorship.