OUR SIGNATURE KEYNOTE & WORKSHOP

Designing Reputation Architecture™ 

Strategic Discoverability for AI-Era Executives

  • The strategy, framework and tools to build Reputation Architecture™ for executives and experts—a system to command AI-era discoverability and strategic positioning in a world where AI-agents and algorithms (not humans) discover, shortlist & package future leaders.

Why This Matters Now

  1. Today’s top-tier talent is not only competing for roles in an uncertain market but they’re being evaluated by AI before humans even weigh in. 

  2. The new AI-assistants and tools that recruiters use scan for specific signals and positioning patterns that go beyond keywords and ATS-hacks. 

  3. With the onslaught of keyword-stuffed applications, hiring managers and recruiters are moving away from posting jobs and, instead, going dark via AI-assisted search.

  4. You’ll need discoverability infrastructure that works with these systems, not against them.

  5. If you're not architecting your reputation with the right signals for your online presence, you're invisible. 

Meet The Speaker & BOA’s Founder

Christal Agostino

As seen in:

AI-Era Visibility & Executive Brand Strategy Speaker

Founder of BOA, board director and former EVP & Publisher, Air Canada Media (enRoute)—with experience as a live on-air expert on Bell Media’s The Marilyn Denis Show. Christal hosts panels and leads executive workshops on digital trends, marketing strategy, and career development/visibility. Past brand & partnership work includes Loews Hotels, Fairmont Hotels (globally), BMW, Mercedes-Benz, Bombardier Business Jets, Universal Music Group, Le Labo, Reebok/Adidas, Diageo, Saks, PRH, L’Oréal Luxe, Sotheby’s, and VistaJet.

MBA (Smith); ESSEC (Paris).

The Workshop

A hands-on training about the current landscape coupled with our proprietary AI-era positioning framework

  1. Understand the new AI-era recruiting/hiring landscape

  2. Identify your brand positioning

  3. Deploy AI-discoverability architecture

  • After walking you through how hiring and recruiting is being disrupted by AI-agents, we’ll teach you how to use our proprietary framework. Based on brand strategy methodology, this is an AI-era positioning framework we developed that maps career objectives against individual competencies. The contents of your framework will inform the next section. 

  • From there we show you how to deploy discoverability architecture that provides strategic and consistent signals to LLMs and AI-assisted recruitment tools.

What we’ll cover

MODULE 1

Content Strategy for the AI-Optimized Landscape

We’ll begin with what the new AI-era landscape looks like and what it means for your opportunity-flow.

We’ll show you how to audit your digital footprint and how it affects discovery and vetting of your profile.

MODULE 2

Our Framework Explained

Next we target how to position yourself for this new world of AI-led discovery & vetting. How to differentiate yourself, how to package yourself and where the gaps may be.

How? We’ll deep dive into our strategic positioning framework—a targeting system we developed that maps career objectives against individual competencies. Learn how to build it, customize it, and use it to guide everything from career related content creation to network strategy & structure.

MODULE 3

Platforms, Algorithms and Strategic Content Mapping

Here we both widen our lens across platforms and drill deeper within LinkedIN’s new AI changes. Learn about AI-parsing, platform indexing, algorithms and connect each to targeted strategies and how to develop content that works for you. Ultimately, moving you beyond random posting to strategic signaling and systematic network structure.

The Result?

Go from random posting and unfocused networking…

To strategic AI-signaling & network structure that secures Reputation Architecture™

What you’ll walk away with

  • ✺

    You will have built your own personalized Strategic Positioning Matrix tailored to your specific career goals and personal expertise.

  • ✺

    A content prompt library to help flesh out your framework and generate targeted content

  • ✺

    Implementation roadmap for building your own Reputation Architecture, complete with platform-specific strategies.

Our Keynote

The Future of Executive Positioning: Discoverability in the Age of AI

Layering luxury brand strategy onto AI-discoverability tactics.

A foundational introduction to building strategic career positioning in an AI-dominated recruitment landscape. This session introduces the core concepts of Reputation architecture™ and provides actionable insights you can implement immediately.

What we’ll cover

CONCEPT 1

The Death of Traditional Career Strategy

  • Why resumes and generic personal branding are not enough.

  • How AI is changing the game: the shift from "looking for work" to "being discoverable & vet-able"

CONCEPT 2

Reputation Architecture™ Framework

  • Reputation architecture vs. personal branding

  • Narrative, differentiation & positioning

  • Platform algorithms and strategic engagement

CONCEPT 2

The New Rules of Professional Discoverability

  • Detailed walk-through of how AI-augmented recruitment tools actually discover, scan and rank candidates

  • The importance of network structure